Press and brand kit

Logos, colors, the LA 2028 badge and the facts about Global Gaming Olympics™, ready for partners, media and schools. Everything here can be used to talk about GGO™; please follow the usage rules below.

Boilerplate

Who we are, in your words or ours

One line

Global Gaming Olympics™ (GGO™) is a Las Vegas-based organization that unites competitive gaming, live events and game-based STEAM learning in one global season.

Paragraph

Global Gaming Olympics™ (GGO™) brings together esports tournaments, live events and STEAM Quest, an AI-powered learning world for grades 3 through college. Headquartered in Las Vegas with hubs in Canada, the United Kingdom and Abu Dhabi, GGO™ runs a season of main events, pop-ups, convention stops and the Canada Cup, with broadcasts built for 142 countries and 34 languages. Its community programs, including Tech Reboot for Kids and no-cost learner seats, open a path from player to professional. GGO™ is building toward a two-year season that leads to Los Angeles in summer 2028.

Logos

Marks and files

Transparent PNGs for screen and print. The ™ mark travels with every logo and every mention of the name.

GGO™ controller orb

Controller orb

Use alone as an icon or avatar when the full logo is too small.

GGO™ letters

GGO™ letters

The chrome letters, for wide layouts and merchandise.

Global Gaming Olympics™ wordmark

Global Gaming Olympics™ wordmark

The orb with the full name, for first mentions and documents.

GLOBAL GAMING ✦ LOS ANGELES ✦ SUMMER 2028 ✦ ™ LA 2028

LA 2028 badge

Our road-to-Los-Angeles mark. Not affiliated with the Olympic Games or LA28.

Colors

Four buttons and gold

The four pillar colors come from the orb's controller buttons. Gold is reserved for trim, light passes and celebration moments. Click a swatch to copy its code.

Typography

Loud headlines, clear body

Big Shoulders Display

Headlines

Big Shoulders Display, weights 700 to 900, always uppercase. Open source under the SIL Open Font License, free on Google Fonts.

Barlow

Body and interface

Barlow, weights 400 to 700, for paragraphs, buttons and forms. Open source under the SIL Open Font License, free on Google Fonts.

Usage rules

Keep the mark intact

Always ™

Write Global Gaming Olympics™ and GGO™ with the mark on first use, and keep the ™ that is part of each logo file.

No edits

Don't recolor, stretch, rotate, outline or add effects to the logos. Use the files as supplied, with clear space around them at least the height of the letter G.

Dark first

The logos are designed for dark backgrounds. On white, use the dark-background version or place the logo on a night-blue panel.

Partners and sponsors

Lockups with partner logos follow the partner agreement. Ask us before pairing GGO™ with another brand.

LA 2028 badge

GGO™ is independent and not affiliated with the Olympic Games, the IOC, the USOPC or LA28. Never pair the badge with Olympic marks or wording.

Name in text

"Global Gaming Olympics™" on first mention, then "GGO™". Our learning world is "STEAM Quest" (two words, capital Q).

Fast facts

The short version

FoundedLas Vegas, Nevada. Headquarters at 3930 Las Vegas Blvd.
HubsCanada (Toronto, Montréal, Vancouver, Calgary, Winnipeg), United Kingdom and Abu Dhabi
SeasonMain events, pop-ups, convention stops and the Canada Cup, October 2026 through 2027
BroadcastBuilt for 142 countries and 34 languages
LearningSTEAM Quest, an AI-powered, game-based STEAM world for grades 3 through college, with VR labs and the MindQuest layer
CommunityTech Reboot for Kids device program, no-cost learner seats, mentors and financial literacy workshops
Road to LAA two-year season of tournaments and STEAM learning leading to Los Angeles in summer 2028
LeadershipJoseph Lawrence Jr., Founder and CEO · Joseph Nelson, CFO and Partner · Clinton Sands, Business Relations · Catherine Asperin, Director of Event Operations · Dr. Marlon Fuller, Director of Child Financial Literacy and Non-Profit

Media contact

Interviews, credentials, photography and statements. We reply within two business days, faster on event weeks.

Get first access

Event drops, ticket windows, tournament brackets and new cities. One email when it matters.

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